Рус / Eng
FRESH COUTURE MOSCHINO – Winner of the ALLURE BEST OF BEAUTY 2016 in PERFUME FOR WOMEN category
The awarding ceremony of ALLURE BEST OF BEAUTY took place on 18th of October 2016 for the fourth time in Russia.
ALLURE BEST OF BEAUTY 2016 consists of two independent rates: an expert «Editor's Choice ALLURE» and «Readers’ Choice ALLURE», for which products appeared within the period between October of 2015 and September of 2016 were tested. The Mark of ALLURE BEST OF BEAUTY WINNER is an efficient benchmark for consumers and a powerful promotional tool for winners.
The main concept of FRESH COUTURE fragrance is a combination of the common and the elegant. The idea of using a trivial bottle of a cleaning agent as a bottle for precious perfume creates a maximal contrast between routinely common and luxuriously refined. This is what style of MOSCHINO really is: nonstandard, ironic and amusing! The fragrance caused plenty of creative posts in social media, leaving nobody indifferent.
The Face for advertising campaign is a Canadian top-model Linda Evangelista; Jeremy Scott became an Art-Director.
Amazing, ironic and seductive fragrance conquers its fresh, flirty accents.
Sparkling and compelling top notes made of a bright accord of tangerine, bergamot are enriched with the exotic character of ylang-ylang. A juicy and inviting touch of raspberry adds a colorful and amusing contrast to the floral heart, made of an elegant and velvety accord of white peony and osmanthus.
The dry-down underlines the refined and complementary character of the perfume, thanks to a luminous and sensual trail of clear woods, white patchouli and ambrox.
Range of body care products contains shower gel and body lotion. Soothing products leave a feeling of comfort and fresh subtle scent.